- content scoping and development
- SEO copywriting
- business documents
My clients have included the Heart Foundation, RMIT University, the Victorian Responsible Gambling Foundation, and a range of small- to medium-sized businesses.
I’m based in Geelong, Victoria, about an hour from Melbourne. Many of my clients are in Geelong or Melbourne, but I’ve also successfully worked with organisations in other parts of Australia – that’s one of the best things about digital communication!
What I do best
A good communicator can turn their hand to any style and subject you need. If we’re honest, though, we’ve all got things we do best.
It’s pretty simple. If information is easy to understand, it’s more likely your readers will do what you’re hoping they’ll do.
When you’re an expert in your area, it can be easy to forget that your readers aren’t. That’s how websites end up full of industry jargon, or leave out important steps.
I work with people who really know their stuff (‘subject matter experts’) to turn their knowledge into clear and accurate content that’s right for their audience. This doesn’t mean it can’t also be engaging – you just have to get the balance right.
Great stakeholder relationships
Projects are easy – it’s the people who make things messy, right?
Content never happens in a vacuum. There are always people you need to work with. Sometimes it’s making sure someone has the information they need to sign off; other times it’s about listening, negotiating or persuading. How well these are done can make or break your project … and they’re all about communication.
I’ve got a track record of taking stakeholders through the content process, bringing tricky personalities on side, and getting great content outcomes.
What clients say about me
Lindy understands how people read on the web and how to distil complex content into meaningful, accessible content. Lindy is highly professional, experienced, asks the right questions and not afraid of difficult stakeholders. She can negotiate an outcome with content owners that leads to an end product that is both understandable and accurate.
Lindy is easy to work with, writes clearly and concisely and has a lot of knowledge and experience regarding website content strategy and best practices. I would recommend Lindy to anyone looking for a copywriter or content strategist.